Client :Keller Williams Real Estate Agent
Categories:Market Research, Concept Validation
KOVUS Hours :150
Keller Williams is an international real estate company headquartered in Austin, TX. A top Keller Williams agent in Omaha concepted an app idea that would help real estate agents coordinate the home showing process with homebuyers and other agents. The agent wanted to validate demand for the concept prior to investing significant dollars in design and development.
KOVUS was hired to test the app concept with the agent’s target customer base and draft a competitive analysis of existing resources available to agents and homebuyers to aid in the decision on whether to pursue development of the app.
To accomplish the research objectives, KOVUS interviewed 16 participants (8 real estate agents and 8 recent homebuyers) to identify the viability and demand of the product.
Ultimately, the research concluded that while there was some interest in the app, there were not sufficient frustration with existing solutions to make the app a highly sought after solution. If our client had moved straight from ideation to development of the app, the client would have lost significant time and money developing a product that would have garnered little interest from agents or homebuyers. By going through the KOVUS concept validation process, our client had full confidence in making the decision to divert attention to other pursuits and saved hundreds of thousands of dollars.