Categories:User Research, Prototyping, UX/UI
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University of Nebraska at Lincoln (UNL) is a top 50 public university according to U.S. News and World Report. UNL’s campuses are vast and have many dining hall options available to students and faculty to eat on campus. The Campus Housing Department came up with the idea of a dining hall app to help students identify which menu items were being served throughout the day, but the app concept had not been vetted with students or outside of the department.
KOVUS was hired to accomplish the following project goals:
UNL initially provided a list of 10 key areas of functionality they wanted included in the app to their software development firm Agape Red, a top software development shop in Omaha. Agape Red was interested in taking a research-based approach to identifying the correct features to include in the Phase 1 version of the app (the minimum viable product) and engaged KOVUS to help identify the most important features to be included. KOVUS conducted approximately 300 student surveys and 20 student in-depth interviews to achieve the project goals.
Research identified that the students top priorities in terms of features were as follows:
Through the research and testing, KOVUS was able to reduce the requirements list from 10 main areas of functionality to 5 main areas of functionality.
One of the primary pain points identified from the research, operating hours of dining halls, was incorporated into the first screen on the app. This was an area that was originally not expected to be overly important, but research with students revealed it was one of the primary pieces of information students hoped to see in the app.
By only including features that 80% of users found useful, Agape Red was able to save UNL significant development costs and still created a successful, user-friendly app. The dining hall app is now available in the app store HERE.
“KOVUS knocked it out of the park!”