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KEEP YOUR USERS IN MIND: THE MISS UNIVERSE STORY

crownPoor Steve Harvey.

Imagine you’re hosting the 2015 Miss Universe pageant. How much time do you have to gather and convey important information? It’s not much. If you’ve seen the original elimination card, you might not be convinced that it looks confusing, but you’ve been looking at it for a longer amount of time than Steve Harvey had. Individuals don’t like, want, or have time to think about the decisions they are making, especially when they are under pressure or in a high-stress situation.

A little psychology and user-centered design could have solved Steve Harvey’s problem. Visual hierarchy and negative space play big roles in directing the user to understand what information is related. Eric Thomas from Saga MKTG examines how he would redesign the elimination card to prevent this type of gaffe from happening again.

Click here to read the article!

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