UX is often an overlooked part of the product development process and, to some extent, understandably so. You’re excited to get your idea up and running — who wouldn’t be?!
The article below by Joshua Porter outlines a key insight: one hour of research time can save you around ten hours of development time — and that’s for only one hour of research! When you put a price tag on ten extra hours, you’ll be glad you waited to develop. Before you spend time and money trying to develop your product, consider a UX team to help you create the best strategy for your idea.